In an effort to spread the word during China’s water week, a couple of new posters were rolled out.

While a fan of educating the masses, I have to admit that I am left a little short on the messaging that these posters are trying to convey.

The left poster mainly reveals water conservation and is made up of water project, water saving activity, water saving irrigation, water saving implement and urban water scenery.

and

The right poster displays water protection and consists of wastewater treatment, water storage project, water quality monitoring and vital natural wetland.

Perhaps going forward, those in power could be a little more direct in their efforts to educate the public in their role as responsible citizens and business leaders. Those who really need to be targeted.

I understand the need for happy propoganda and that it is important to show the role of technology, monitoring, and proper irrigation as part of the “grand strategy”, but to have a real impact over the long term, more focus on what every day citizens can do to reduce their water footprint and a little more on anti-dumping would really go much farther.

… and perhaps adding a phone number in case one sees chemical sludge being dumped into the river would also be nice.