Has anything you done improved your life? Watching America History X, there is a scene where Ed Norton ( lead character) is asked ( while lying on a gerney in prison ) if anything he had done had improved his life. He was being asked this at the movie’s transition point for Norton, who came [...]

It’s not often the same firms catalyzes me to write a piece twice, but I am going to take advantage of the opportunities that Coca Cola so generously provided this morning with a show about their glass bottle production / recovery process. Hosted by TLC, the show was essentially a “look at all the good [...]

It’s Not often that you get to see a major brand’s Sustainability Program Director fail to communicate their platform so poorly, but in the first half of the clip below that is just what happens when … tries to explain the Live Positively campaign at Coke. Question is: Is there anything to this program that [...]