It’s Not often that you get to see a major brand’s Sustainability Program Director fail to communicate their platform so poorly, but in the first half of the clip below that is just what happens when … tries to explain the Live Positively campaign at Coke.

Question is: Is there anything to this program that is really worth communicating? You can be the judge for yourself, but some critics have torn Coke a new one over what they call a a Big Red Greenwash. … while others would say it is not the BIGGEST greenwash ever, but it’s still pretty bad.