Overview While ideas of greening transportation had consumers mainly focused on availability and performance of hybrid and electric cars last year, there was also growing pressure on brand-owners to reconfigure the transportation components of their supply chains. By the middle of 2008, the rise in price of a barrel of oil to over $150 meant manufacturers and transport and logistics service providers were no longer in a position to do nothing. Richard Brubaker looks at some of the current drivers, barriers, and methods employed by manufacturers and transport and logistics service providers to achieve greener supply chains