It’s not often the same firms catalyzes me to write a piece twice, but I am going to take advantage of the opportunities that Coca Cola so generously provided this morning with a show about their glass bottle production / recovery process. Hosted by TLC, the show was essentially a “look at all the good [...]

It’s Not often that you get to see a major brand’s Sustainability Program Director fail to communicate their platform so poorly, but in the first half of the clip below that is just what happens when … tries to explain the Live Positively campaign at Coke. Question is: Is there anything to this program that [...]