Without a doubt, the latest campaign from Operation Smile sets THE example for how NGOs can better communicate their cause, their role, and their impact. The campaign absolutely KILLS IT, and going forward this will be required viewing for the NGOs/ Social enterprises I work with.  

It’s Not often that you get to see a major brand’s Sustainability Program Director fail to communicate their platform so poorly, but in the first half of the clip below that is just what happens when … tries to explain the Live Positively campaign at Coke. Question is: Is there anything to this program that [...]

While many had their eyes trained on the outcome of the last day at COP15, my eyes were reviewing final project submissions from the recent batch of students at Shanghai’s Raffles Design Institute. A school dedicated to all things design, this class of students was coming from the communications department and were charged with taking [...]