Chose any coffee shop in China, look in the trash can, and what you will find is piles of needless waste. Paper cups, plastic lids, and cup sleeves. Components of a coffee ritual that required energy and materials to produce, were transported 1000s of miles to the store, were given a useful life measured in [...]

It’s Not often that you get to see a major brand’s Sustainability Program Director fail to communicate their platform so poorly, but in the first half of the clip below that is just what happens when … tries to explain the Live Positively campaign at Coke. Question is: Is there anything to this program that [...]

It is rare that a firm would look to build its brand in China as a firm pushing for greener solutions, while at the same time look to backdoor its dirty products. But it appears that GM has done just that. In its media workshop October 20 in Beijing. According to one account: to share [...]